Evergent and Synamedia announce partnership

Revenue and subscriber management provider Evergent and video software provider Synamedia have announced their partnership for “end-to-end video monetisation and delivery”.

Evergent’s Revenue and Customer Management platform is now integrated with Synamedia’s Infinite platform in an effort to aid their joint customers.

In a joint statement, the companies said that this will allow their telco, media and entertainment customers to “launch new direct-to-consumer (DTC) video services quickly, reduce time to market for new offerings, and grow the business over time with targeted promotions and bundles”.

Vijay Sajja, Evergent CEO said: “Companies often struggle to adapt brittle, monolithic back office systems to handle new direct-to-consumer services, multiple purchase methods and currencies, and increasingly complex revenue sharing models. We, like Synamedia, help giants of digital services to adapt to this environment and move with the speed and agility of digital startups.”

Jean-Marc Racine, Chief Product Officer and General Manager, EMEA, for Synamedia added: “The combination of the Evergent solution with our Infinite platform allows providers to quickly launch new over-the-top services in support of pay-TV’s evolving business model. Our combined solution also enables world-class user experiences and quality of service, shoring up our promise to help our customers win in the age of Infinite Entertainment.”