DAZN announces global partnership with Boku

OTT sports streaming disruptor DAZN has announced a partnership with independent carrier commerce and identity verification company Boku.

This global partnership will allow subscribers to sign up and pay for the service using their mobile phone, broadband and pay TV accounts.

The collaboration will represent the first time that Boku has enabled payment capabilities through internet service provider (ISP) and traditional broadcast TV billing systems, significantly extending DAZN’s global audience reach.

Through the agreement, Boku will enable direct carrier billing and carrier bundling payment options for DAZN customers, allowing both cord cutters as well as traditional TV viewers to pay for their DAZN subscription directly via their mobile phone bill, their ISP bill and their broadcast television bill.

These payment options will be available later this year to DAZN subscribers across the world. DAZN operates in 9 countries today: Austria, Germany, Japan, Switzerland, Canada, Italy, United States, Spain and Brazil

Jon Prideaux, CEO of Boku said: “DAZN has shifted the sports streaming paradigm with their diverse programing and global appeal,” said. “Boku is thrilled to work closely with DAZN to bring innovation to the OTT industry and to simplify the way that viewers can access sports content, regardless of how they decide to watch.”

Ben King, SVP Global Distribution and Business Development, DAZN added: “One of the fundamental principles of DAZN is to allow sports fans to watch their favourite sport on their terms – however, whenever and wherever they want. By partnering with operators and Boku, we are now extending that flexibility and ease-of-use by allowing subscribers to choose to seamlessly sign up and pay via their existing billing mobile, broadband or Pay TV bill

“Carrier billing and bundling represents the first step of our extensive new DAZN for Operators program that we will be expanding during the course of 2019.”

Tags: Boku, DAZN