ShemarooMe launches on Apple TV

ShemarooMe, the OTT service from Indian Shemaroo Entertainment, has launched an Apple TV app.

The company says that an app on Apple’s streaming device platform will enable it to ‘expand its reach’ and ‘provide an enhanced viewing experience’.

The Shemaroo content library comprises Bollywood, Gujarati, Punjabi, Devotional, Regional, Kids, Contemporary and Classic titles with mass appeal. All will be available on demand via the ShemaroMe app.

ShemarooMe offers an a la carte service, with users able to pick and choose the categories that they would like to pay for. Introductory pricing for individual category plans cost INR49 (€0.63) per month or INF499 (€6.43) per year. The all-access plans cost INR129 (€1.66) a month or INR999 (€12.87) a year.

The ShemarooMe OTT app is available from Google Play, iOS App store or online.