Spanish producer and broadcaster Mediapro has acquired local Catalan VR specialist Visyon.
Visyon was founded in 2012 and has been working on immersive technology solutions including virtual, augmented and mixed reality. The company currently employs 70 full-time staff, mostly at the main Barcelona headquarters, and has offices in Madrid, London, Dubai, as well as a presence in Milan, Eindhoven, San Francisco and New York.
The company has worked on 400 projects since its creation across sports, entertainment, business solutions, retail, education and healthcare.
Mediapro and Visyon have been working together since 2014, developing content for major sports and entertainment clients, such as the production of the world’s first live VR telecast of a football competition, for the Arabian Gulf League.
The two companies are now working together on the development of new business models for the broadcasting of immersive sports and entertainment and the evolution of the eSports industry and exploring multiple formats and use cases tapping the potential of 5G connectivity, according to Mediapro.
Also in the TV world, pubcaster RTVE tapped the Barcelona-based outfit for the 360° and VR live broadcasting of the 2019 Goya Awards ceremony, and has filmed and post-produced several classical theatre plays for RTVE’s VR app, such as The Misanthropeby Molière, The Kitchenby Arnold Wesker and Cyrano de Bergeracby Rostand, within the framework of the International Classical Theatre Festival of Almagro.
Other Visyon clients include Nike, The World Bank, Samsung, SEAT, Iberdrola, Google, Red Bull and Damm.
DTVE: the week in view – With WandaVision, @Disney shows that it has the scale to be the true @netflix competitor… twitter.com/i/web/status/1…
16 January 2021 @ 13:00:00 UTC
DAZN poaches Ladbrokes-owner’s CEO in senior reshuffle #TopStoriesofTheWeek digitaltveurope.com/2021/01/11/daz…
16 January 2021 @ 10:00:00 UTC
ICYMI: @WarnerMedia rejigs Lat Am with network president and originals chief exiting digitaltveurope.com/2021/01/15/war… https://t.co/IG9L87W13m
15 January 2021 @ 20:00:00 UTC
ICYMI: @peacockTV expected to hit 52 million subs by 2024 digitaltveurope.com/2021/01/15/pea… https://t.co/9zii6y3goV
15 January 2021 @ 19:00:01 UTC
Outgoing US president Trump adds Xiaomi to DoD blacklist digitaltveurope.com/2021/01/15/out… https://t.co/ORDj0JVQvY
15 January 2021 @ 18:00:00 UTC