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Cyfrowy Polsat boosted by multiplay

Polish pay TV operator Cyfrowy Polsat added 300,000 multiplay customers in the first quarter, with overall contract sales up by 535,000 year-on-year to 14.33 million.

The operator’s base of bunded customers was up 18% year-on-year to 1.85 million, or 33% of its overall contract customer base. Polsat said that its bundled revenue-generating user base stood at 5.57 million at the end of the quarter.

Total pay TV customers were up by 93,000 to 5.1 million.

Mobile customers overall now number 7.5 million, up 455,000, thanks in part to the multiplay strategy, while broadband customers numbered 1.8 million.

The quarter saw Cyfrowy Polsat la,unch a range of new services, including a new IPTV offering to complement its satellite service, and an Evobox IP set-top.

The group also boosted its TV advertising revenue, despite a dip in the audience share of its main free to view channel.

Revenue stood at PLN2.8 billion (€650 million), while EBITDA was PLN1 billion. The operator turned in a net profit of PLN300 million, ahead of analysts’ expectations.