Pantaflix, the German video-on-demand (VOD) provider, has announced that it is adding an advertising-financed free of charge (AVOD) service, along with a subscription service (SVOD) to its current transactional model.
In a statement published on May 14, the company said that the expansion “gives the Group the opportunity to tap additional sales potential and new customer groups in a dynamically developing VoD market”.
Streaming is growing in prevalence in Germany, as it is through most of Europe. It is predicted that the German TVOD sector will reach €170 million in 2019, with AVOD hitting €600 million. SVOD is expected to amount to €890 million.
Pantaflix CEO Nicolas Paalzow said: “By expanding our platform strategy, we are penetrating two additional high-revenue markets with Pantaflix. We are opening up new, attractive customer groups in a time- and cost-saving manner and can thereby exploit the full performance potential of our highly scalable VoD platform. Everyone benefits: Our customers, our content partners and the Company – that was and is the Pantaflix way.”
Pantaflix launched in 2009, but started turning heads internationally in 2017 when it announced a distribution partnership with Disney.
The company has not announced when the new distribution models will be rolled out, or the pricing of the subscription model.
Cifra and Flussonic partner for integrated IPTV/OTT solution digitaltveurope.com/2019/07/18/cif…
18th July 2019