Bouygues Telecom teams with iFeelSmart for new Android TV launcher

French operator Bouygues Telecom has announced a deal to bring iFeelSmart’s Centaurus Android TV Operator Tier custom launcher to its BBox Android TV Operator Tier set-top box.

Demonstrating the strong market trend around Android TV for pay TV operators, the partnership will see millions of Bouygues customers with the updated user interface.

iFeelSmart provides applications for operators, service providers and content distributors with more than 2.5 million customers in US, Europe and APAC using the iFeelSmart UI and launcher, according to the company.

“Bouygues Telecom launched in 2015 its first Android TV Set Top Box, and we wanted to continue to lead innovation on TV services and offer to our customers a new User Experience, based on simplicity and easy access to a huge number of contents coming from Linear and On-Demand programs.” said Laure Joslet, Consumer Marketing Director at Bouygues Telecom.

“The collaboration with iFeelSmart was essential to provide a high level of reliability and simplified experience for our customers. We are very excited by this major update that will include a new version of Android TV OS and a unified launcher combining the best of the TV and Video services from Bouygues Telecom with our partner’s contents and applications and with Google’s services like the Google Play Store, YouTube, Google Cast and Google Assistant.”