Spanish regional cable operator Euskaltel has struck a five-year agreement with electronics retailer MediaMarkt to market its products in MediaMarkt shops across the country as part of its strategy of expanding outside its core northern Spanish markets.
Euskaltel’s services will be marketed by MediaMarkt under the R brand used by its Galician network. The operator said that the mplementation of this project will be gradual and will begin when the service opens in 15 establishments in June, reaching the 87 MediaMarkt shops by September.
The agreement includes other possibilities of collaboration, such as a specialised channel for companies, a special plan for iPhone users and exclusive advantages for Euskaltel Group clients and MediaMarkt Club members.
Euskaltel is relying on Orange’s fibre network for its expansion, which provides it a potential to reach up to ten million homes throughout Spain.
The Euskaltel Group agreement with MediaMarkt comes on top of an expansion plan which will see it entering four new markets in the course of this year: Navarre, Leon, Rioja and Cantabria, alongside commercialising products in Catalonia under the RACCtel+ brand after signing an agreement with automotive club RACC.
Francisco Arteche, Euskaltel Group CEO, said: “At the Euskaltel Group, we have faith in the capacity of MediaMarkt to penetrate the entire Spanish market, trusting that the possibility of accessing our offer in products and services will enable us to achieve a noteworthy portfolio of new clients. This agreement signed with MediaMarkt strengthens the Euskaltel Group strategy of alliances with the leading market players in order to continue growing, offering better experiences in telecommunications to its clients and generating added value for the company and its shareholders “.
Alberto Álvarez, MediaMarkt Iberia CEO, said: “To our company, being close to our clients and offering them the greatest and best range of options to enable them to access quality products and services from leading manufacturers and operators is always good news. We are delighted with this alliance with the Euskaltel Group due to all the opportunities it contributes for those who choose MediaMarkt to purchase new technologies”.
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