The number of North American subscription video-on-demand subscriptions – specifically for SVOD movie, linear channel and TV series services and excluding the likes of sports streaming services – will grow from 160 million in 2018 to 270 million in 2024, according to forecasts from Digital TV Research.
Digital TV Research forecasts that 77.8% of TV households, or 94 million homes in the region, will subscribe to at least one SVOD platform by 2024. The average SVOD household will pay for 2.89 SVOD subscriptions. This compares to 70% of TV households, or 84 million homes, subscribing to at least one SVOD platform at the end of last year. The average SVOD subscriber paid for 1.91 SVOD platforms at end-2018.
Simon Murray, Principal Analyst at Digital TV Research, said: “Several high profile SVOD launches are imminent. We expect that Disney+ will have 25 million US subscribers by 2024. Apple TV+’s growth will be more modest at 8 million by 2024. This means that Netflix’s share of the total will fall from 37% in 2018 to 25% in 2024 – despite the company adding 10 million subscribers.”