Dillard is the unit’s former CEO and an independent entrepreneur specialising in teleshopping, consumer products, distribution and client relations.
TF1 announced in January that it was in exclusive talks with Dillard for the sale of the Tele-Achat channel.
Dillard, former head of M6’s Home Shopping Service as well as TF1’s Teleshopping – from 2010-16 – had submitted an offer to take control of the operations of Tele-Achat and lead its future development, according to the broadcaster.
TF1 committed to continue distributing tele-shopping broadcasts on its channels for the next five years.
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