Amdocs Media Marketplace is described by the company as a technology and services solution that helps video service providers promote digital and content offerings from their own libraries as well as from of partners, while also leveraging data from past interactions to offer a personalised customer experience.
Amdocs Media Marketplace is designed as a gateway to a digital marketplace that’s customised based on a consumer’s preferences
The platform can add digital and media partners, organize households based on single user ID and profiles, track customer journeys and create new, customised monetisation models to suit niche customer segments, according to Amdocs Media.
“Continuously improving the consumer experience is a fundamental goal of Amdocs Media and our valued customers. Developing solutions to create a great user experience that often leads to greater engagement, will always be an important component of success,” said Darcy Antonellis, head of Amdocs Media.