Blue Ant Media-owned Arcade Cloud, a multi-platform entertainment channel for gamers, has launched on UK OTT service TVPlayer.
Available outside the paywall of TVPlayer’s basic tier, gamers can access Arcade Cloud wherever TVPlayer is available, including branded internet-based platforms and mobile applications, according to Blue Ant
Arcade Cloud showcases an array of short and long-form animated and live-action content for gamers including their popular Fortnite-inspired series The Squad.
The TVPlayer launch follows Arcade Cloud’s expansion beyond its YouTube origins with launches on SnapChat, Facebook Watch, Roku, and Iflix.
TV Player will position Arcade Cloud with similar genre channels. The deal also includes the right for TVPlayer to offer catch up content.
Arcade Cloud launches on TVPlayer programming highlights include the short-form series The Squad that follows a group of players as they fight in the Battle Royale, the long-running In 3 Minutes which features recaps of popular games, shows and movies and The Countdown, a resource for gamers offering information about the most popular games.
“Our mission is to continue to expand to wherever gamers live. We are thrilled to be a part of TVPlayer’s lineup and have the opportunity to reach the UK gaming community in multiple new ways,” said Greg Kampanis, SVP & General Manager, Digital, Global Networks, Blue Ant Media.
“TVPlayer is delighted to bring Arcade Cloud to its ever growing service, which we fully expect to resonate with our younger audience. Giving our gaming customers the ability to watch short form gaming content in a linear manner lends itself perfectly to our multiscreen strategy,” said Kieran Knight, Head of content and partnerships, TVPlayer.
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