RT has expanded its partnership with Yahlive by introducing RT France HD to French speakers in the Middle East and North Africa region via Yahlive’s MENA beam.
The state-funded Russian news network’s RT France HD channel will be added to Yahlive’s existing bouquet of channels for the next three years and will have a reach of more 10 million households across Algeria, Tunisia, and Morocco.
“This expanded distribution positions us even more as the reference information channel that offers the French-speaking audiences in the region with a wide range of stories and different perspectives on the news ” said Xenia Fedorova, president of RT France.
RT is a long-term partner of Yahlive and the new deal comes after the firms renewed their agreement last year to continue broadcasting RT International HD and RT Arabic HD. RT claims a weekly audience of 11 million people across 15 countries in MENA.
Abu Dhabi-based Yahsat is a joint venture between satellite operator SES and the UAE satellite company Yahsat. Commenting on the deal, Yahlive’s chief operating officer, Ammar Baranbo, said: “This partnership is a reflection of the technical excellence provided by Yahsat’s Al Yah1 satellite which allows us to deliver high-quality content based on our customer’s transmission needs, with the best possible signal quality.”
RT’s head of distribution, Ivan Lyssenko, added: “Since 2012, we have enjoyed incredible success with Yahlive as our partner and are continuously leveraging their growing viewership across the MENA coverage. This agreement is a step forward in consolidating our market presence and we are confident that Yahlive’s strong and growing footprint in the MENA region will allow us to engage with newer audiences.”
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