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Linius and Hemisphere partner on ‘hyper-personalised’ video ads

Linius Technologies has partnered with video solutions experts, Hemisphere, to build a ‘hyper-personalized video advertising prototype’.

The solution will be made globally available on Linius’ SaaS platform, Linius Video Services, and is designed to let advertisers analyse unique ads at a granular level across any number of customised video streams.

“The hyper-personalized advertising prototype is a logical extension of our strategy to encourage partners and third-parties to build solutions with virtual video on our SaaS platform, LVS,” said Linius CEO, Chris Richardson.

“The hyper-personalized advertising prototype offers previously impossible data combinations, which power hyper-targeted ad delivery and analysis.”

Hemisphere managing director, Glyn Beaumont, said: “For the first time, advertisers can combine viewer, contextual and frame-level consumption data with AI-generated metadata. No two people ever need see the same advertisement again.”

Linius is an Australian company specialising in personalised video tech. In November the firm appointed Netflix’s former director of content acquisition, Simon Gallagher, to its advisory board.

Gallagher was one of three high-profile board appointments, alongside: former Sky UK head of operations, David Butorac; and Newstag co-founder and a former member of the Swedish parliament, Camilla Dahlin-Andersson.