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Parrot Analytics: The Umbrella Academy tops Irish in-demand list

Netflix’s The Umbrella Academy was by far the most ‘in-demand’ digital original in Ireland for the week ending February 24, according to Parrot Analytics.

Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer protocols and file-sharing platforms.

According to Parrot, The Umbrella Academy, an adaptation of a US comic book series which premiered on the streaming platform on February 15, garnered an average of just over 412,000 demand expressions, far ahead of second-ranked Doom Patrol from DC Universe, which also launched on the DC streaming platform in the US in mid-February, garnered an average of just under 179,000 demand expressions, but is not yet available in the Irish market.

CBS All Access’s Star Trek: Discovery, which is distributed by Netflix internationally came third on the list, followed by Amazon Prime Video’s The Grand Tour. All the other top 10 titles were from Netflix: Marvel’s The Punisher, You, Narcos, Russian Doll, Stranger Things and Marvel’s Daredevil.