INTELLIGENCE
Ginx Esports TV has agreed a multi-territory Asian distribution deal with emerging markets SVOD service, Iflix.
Ginx’s linear TV channel and video-on-demand offering will be available to Iflix subscribers in 13 territories across Asia – including Indonesia, Thailand, Malaysia, the Philippines, Vietnam, Sri Lanka, Myanmar, Cambodia, Bangladesh and Pakistan.
The Ginx Esports TV channel will be available via the iflixVIP package and adds to Iflix’s growing linear channel offering. Ginx on-demand content, including game reviews, walkthroughs, and tournament recaps, will be available on both iflixVIP and iflixFREE.
“We’re delighted to be increasing our reach in APAC as dramatically as this. Iflix is the exactly the sort of innovative, young-skewing platform that provides a natural home for our esports content,” said Ginx Esports TV’s vice-president of affiliate sales, Sam Butler.
Iflix’s head of content, Craig Galvin, added: “Iflix is proud to partner with Ginx Esports TV to offer subscribers across Asia direct access to premium eSports entertainment on a premium branded channel, affirming the company’s commitment to deliver the very best content to audiences across the region.”
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