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Gusto TV to launch on Sinclair’s STIRR streaming service

Gusto TV is due to launch on Sinclair Broadcast Group’s new ad-supported US streaming service, STIRR.

Gusto TV will be the first food channel available on STIRR, which launched earlier this month offering a curated mix of local and national content to US viewers – including channels like Cheddar, NASA TV and FailArmy.

“We’re excited to have launch partners, like Gusto, join the line-up on STIRR as we look to expand our content partnerships in 2019,” said Ben Lister, who is responsible for content acquisition and business development at STIRR.

Gusto Worldwide Media president and CEO, Chris Knight, said: “Congratulations to our new partner Sinclair Broadcast Group on their successful launch of their new streaming service. We’re looking forward to stirring things up when Gusto TV rolls out.”