Video measurement and analytics firm, Conviva, has acquired Delmondo, a company that measures video across Facebook, Youtube, Twitter, Instagram, Snapchat and Twitch.
New York-based Delmondo provides cross-platform social video analytics, is an official Facebook Media Solutions Partner, and has a client roster that includes Turner, Viacom, WWE, ABC News and Fox Sports.
With the acquisition, Conviva will roll out ‘Social Insights,’ supplementing its real-time census-level streaming TV intelligence from apps and the web with audience intelligence from social media platforms.
“Conviva has been terrific in illuminating operational and audience insight heuristics to empower publishers,” said Peter Scott, VP of emerging media at Turner.
“Adding Delmondo will expand Conviva’s capabilities across social media giving us a complete fandom story.”
Silicon Valley-based Conviva is a real-time measurement and intelligence platform for streaming TV. The company, which has offices around the world, claims to serve more than 200 brands globally, including HBO, Hulu, Sky, Sling TV and Turner.
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24th May 2020