Sky Sports will show up to 48 live Ladbrokes Premiership matches every season, as well as the Premiership/Championship Play-offs, on its dedicated channel, Sky Sports Football.
As well as being able to watch live Ladbrokes Premiership football every weekend of the season, Sky Sports customers will be able to access game clips delivered to their mobile device and highlights of every fixture.
Sky Sports said that audiences for Scottish Premiership games on Sky Sports this year had grown 87%, year-on-year.
Barney Francis, Sky Sports’ managing director, said: “This is a hugely exciting time for Scottish football – something that has been reflected in the number of fans tuning in to watch on Sky Sports. With more games, in game clips and highlights of every single Ladbrokes Premiership clash, fans won’t miss a minute. Add in live coverage of Scotland’s Nations League campaign, and every European Championship and World Cup Qualifier and we’ve really got the Scottish game covered.”
Neil Doncaster, chief executive of the Scottish Professional Football League, said: “I am delighted that we have been able to secure an exclusive partnership with the UK’s leading sports broadcaster. This deal demonstrates Sky Sports’ commitment to showcasing the pinnacle of Scottish football.”
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