One in three Spanish homes connected to the internet use pay platforms to watch audiovisual content online, according to a survey by Spanish markets regulator the CNMC, with Netflix taking second position to Movistar+.
According to the survey, some 2.2 million consumers subscribe to Movistar+, with two million subscribing to Netflix. Vodafone TV online is used by 950,000 while the Orange TV app is used by 741,000.
The regular cautioned that some subscribers to telecom operators’ online TV services may be unclear in their responses about which services they actually use, citing the example of Vodafone TV online users who take HBO, with which Vodafone signed an exclusive distribution deal.
According to the survey, 44% of individuals consume audiovisual content online each week, up 10 points in two years. Over half of those watching online video use platform to watch TV shows on-demand. YouTube is used by 55%, followed by commercial broadcaster Atresmedia’s Atresplayer catch up service with 35% and public broadcaster RTVE’s online portal with 30%.
Some 86% of those who use the internet weekly prefer to do so using their smartphones, while laptops are preferred by 54%, desktops by 40%, and tablets by 35%. The CNMC also said that the use of TVs to view internet content had grown by 44% in two years.
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