Lionsgate-owned Starz has partnered with Virgin Media to make its Starzplay streaming service available on the Virgin TV platform.
The subscription video-on-demand offering will feature Starz series like Vida, Sweetbitter and The White Princess.
Future Starz Originals, like season two of Counterpart, will launch exclusively on Starzplay on the same day as their US release. The service will also include a library of movies like The Hunger Games.
“The partnership with Virgin Media is an exciting next step in the rollout of the Starzplay platform, expanding the audience for our wide range of Starz Originals, TV series and movies exclusively available on Starzplay to a whole new and expansive customer base,” said Chris Albrecht, president and CEO of Starz.
Vigin Media’s chief digital entertainment officer, David Bouchier, said: “The launch of Starzplay on Virgin TV will give our customers access to even more brilliant box-sets, amazing movies and gripping TV series.”
Starzplay is already available on Amazon Prime Video Channels in the UK and Germany, as well as in Canada under the Starz brand. Launches in France, Italy and Spain are planned.
Virgin TV customers who add a Starzplay to their package can watch the content via the ‘on-demand’ and ‘box sets’ sections of their Virgin Media home screen.
ICYMI: Programmatic TV advertising to take off in 2021, claims report digitaltveurope.com/2021/04/09/pro… https://t.co/ea3wQiNk5X
10 April 2021 @ 16:00:01 UTC