ITV Choice expands in Asia and the Middle East

ITV is expanding the reach of its British entertainment channel, ITV Choice, after striking deals with operators in Asia and the Middle East.

ITV Choice will debut in Myanmar with Cookie TV and will now be available across the Middle East with localised Arabic subtitles via direct-to-home pay TV platform MyHD.

At the same time ITV has renewed ten partnerships for ITV Choice, including its deal with United Arab Emirates-based Du, which offers the channel as part of its English package.

“We are extremely pleased to be adding more distribution partners, and increasing the reach of the ITV Choice Channel, as it goes from strength to strength across Asia, the Middle East and Africa,” said Neale Dennett, ITV Choice channel director.

“We very much look forward to working with new partners MyHD and Cookie TV, and for the first time bringing to their viewers the very best of big British entertainment.”

ITV Choice broadcasts programmes including: drama series Vanity Fair, Victoria and Vera; entertainment shows like The Voice UK, The Jonathan Ross Show and The Chase; and popular soap operas Coronation Street and Emmerdale.