Nordic Entertainment (NENT), the soon-to-be-split-off TV and streaming arm of Modern Times Group (MTG) has expanded its long-term commercial partnership with Fox Networks Group, giving viewers in Denmark, Norway and Sweden access to shows from National Geographic on NENT Group’s streaming service Viafree, including programmes from the National Geographic Channel and NatGeo Wild.
The agreement with Fox adds a library of factual entertainment that complements Viafree’s offering of drama, reality, exclusive formats and live sports, according to NENT.
In addition, premium factual content from National Geographic+ will launch on NENT Group’s streaming service Viaplay in Denmark, Norway, Sweden and Finland.
NENT will continue its advertising sales partnership with Fox Networks Group in Sweden and Denmark, adding a new entertainment channel in Denmark to its advertising sales portfolio from January 2019. For the first time, NENT will also sell advertising for Fox and National Geographic channel in Norway.
Kim Poder, EVP, group chief commercial officer and CEO of NENT Group Denmark said: “FNG in the Nordics is a key strategic partner for NENT Group and expanding our long term agreement is great news for all our customers. We want to bring viewers the broadest and best choice of entertainment, so adding National Geographic’s amazing factual content to Viafree and Viaplay matches our ambitions perfectly. At the same time, we can now give brands across Scandinavia even more reach through offering advertising on services from both NENT Group and FNG.”
Hans van Rijn, general manager, Fox Networks Group Nordic: “This is a key step in intensifying our partnership with NENT Group and reflects our determination to make our premium content available across more screens to the benefit of Nordic consumers and providing advertisers with increased reach and impact.”