Vimeo now allows its paying subscribers publish videos from their Vimeo account to their LinkedIn company page with a single click.
The video platform claims it is the first to offer end-to-end integration for LinkedIn Company pages, with the functionality available as part of Vimeo’s ‘publish to social’ tools that are available to Plus, Pro, Business and Premium account holders.
“Over the past year, Vimeo has invested heavily in building a central distribution hub for video content to be shared everywhere and across platforms,” said Vimeo CTO Mark Kornfilt.
“Our ‘publish to social’ feature makes it possible for creators and businesses to reach audiences in more places, while also enabling them to better understand video performance. We’re excited to be the first video platform to integrate with LinkedIn, and to extend this feature to an essential destination for professional content.”
LinkedIn product manager, Peter Roybal, said: “Video has become one of the key drivers for member engagement on LinkedIn, and businesses who want to start a conversation with their audiences are increasingly turning to Company Page videos.
“Our new integration with Vimeo is an exciting step for anyone who wants to gain more exposure, and understand their reach to LinkedIn’s highly-engaged professional audiences.”
Vimeo launched publish to social last year to enable users to publish videos from Vimeo as native posts on Facebook, YouTube and Twitter.