Parrot Analytics launches Global TV Demand Awards

Parrot Analytics has announced the launch of its inaugural Global TV Demand Awards at a press conference at MIPCOM.

The TV analytics firm said it plans to announce the winners of “the first-ever data-driven TV content awards” at the NATPE international content market in Miami on January 22, 2019.

The awards will recognise TV series that have garnered the most audience demand globally over the course of calendar year 2018.

“The Global TV Demand Awards celebrate the most popular television shows each year, without a panel of judges or any other subjective voting body,” said Parrot Analytics CEO, Wared Seger.

“At Parrot Analytics we provide the most accurate determination of what content people want in an ever-expanding multi-platform world, and for what is now a US$500 billion television industry.”

Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer protocols and file-sharing platforms.

According to data presented by Seger at MIPCOM, the top five digital original series in the world during the first nine months of the year, and hence the current finalists, were, in alphabetical order: 13 Reasons WhyBlack MirrorNarcosStar TrekDiscovery; and Stranger Things.

The most in-demand series overall globally for the same time-period were, also not in rank order: The Big Bang TheoryGame of ThronesGrey’s AnatomyVikings; and The Walking Dead.

NATPE president and CEO JP Bommel said: “Parrot Analytics has created a fundamentally different kind of awards program; one that is entirely data-based and reflects the cross-platform nature of our global TV industry to-day.”

“All of us at NATPE are excited to host the first Global TV Demand Awards presentation at our conference in Miami and look forward to the announcement of the winners in January.”

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