German commercial broadcaster ProSiebenSat.1 has tapped subscription and billing software specialist MPP Global to provide its eSuite technology to support he launch of its OTT TV joint venture with Discovery.
ProSiebenSat.1 Digital, which provides the digital outlets for the ProSiebenSat1 Group on web and mobile, is the technology provider of the joint venture between ProSiebenSat.1 and Discovery. The JV will launch a new, premium entertainment streaming service in Germany that will offer a full package of live streams, an media library with local content, Hollywood productions and sports content. It will also incorporate the Eurosport Player and Maxdome video-on-demand portals.
The service will deliver a digital entertainment experience for consumers and features a range of free content and subscription tiers, with access to exclusive sports and movies.
“To be successful with the ProSiebenSat.1 Digital Products and new OTT Platform, we wanted to replace our in-house subscription VOD solution with a much more flexible service, to support subscription management and alternative monetisation of our assets. This was when we discovered MPP Global’s eSuite platform,” said Dirk Daumann, CTO, ProSiebenSat.1 Digital.
“Right from the get-go, we realised that eSuite presented the most flexible and complete solution for our requirements and MPP Global shared our ambitions for the future.We chose eSuite mainly for its feature-richness and complete APIs, especially when it comes to the flexibility in defining products and subscriptions. The platform also brings unique features which provide us with the ability to upsell our services through metering and paywalls.”
Daumann said that ProSiebenSat.1 envisaged “a model where we let consumers ‘try before sign-up’” with the ability to watch the start of a premium show for free with the option to pay to watch the rest, with “a range of alternative monetisation models for our content.”
Chris Cheney, CTO and Co-Founder, MPP Global, said: “ProSiebenSat.1’s project scope is particularly exciting as the company has big plans. eSuite is perfectly positioned to take ProSiebenSat.1’s VOD ambitions to the next level, giving them access to the functionality needed to monetise their content for a growing and more diverse audience.”
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