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TCL unveiled its new AI-powered television sets at IFA in Berlin, including its first 8K TV.

TCL QLED TV X8

The manufacturer said that the expanded range of AI-powered products is part of TCL’s efforts to build a smart home ecosystem that provides consumers with “a simple, personalised life experience.”

The new TV models incorporate TCL’s latest 8K and QLED display technologies and support various smart functions powered by Google Assistant and Amazon Alexa.

The new TV line-up includes: the TCL 8K QLED TV – FIBA Basketball World Cup 2019 Edition; the TCL QLED TV X8; the UHD Smart TV Cityline Series C7; and a new premium product line called the Living Window series.

“At TCL, we continuously invest in products and technologies that make people’s lives more intelligent,” said Tomson Li, chairman and CEO of TCL Corporation.

“Our efforts in driving innovation, especially in incorporating AI technology into more of our products, will sustain our continued, strong worldwide growth.”