According to OpenVault, average cable broadband usage per household in Europe grew at a rate of 19.5% during the 12 months ended June 30, 2018, compared to an average of 31% in the US during the same period.
Among what OpenVault describes as ‘power users’, in Europe only 0.46% of households use more than 1TB per month, compared with 2.5% of households in the US.
Globally, household broadband usage growth continues to grow at an annual rate of more than 30%. Average usage per household as of June 30, 2018 was 226.4GB, up slightly from Q1 2018.
OpenVault data showed year over year average usage growth of 31.3%, from 172.4GB per household to 226.4GB. Year over year median usage grew by 37.4%, from 88GB per home to more than 116.4GB. Year over year growth in power users – those consuming more that 1TB, was over 100%, from 1.2% of homes to 2.5%.
According to OpenVault, usage-based billing plays a key role in curbing usage growth and strain on networks.
By comparing operators offering usage-based billing with those that offer flat-rate pricing, the company found that usage per household was 12.2% higher average usage per home for non-usage-based billing operators – averaging 241.9GB in June 2018 – versus 215.6GB for usage-based billing operators;
It also found that the increase in usage among non-usage-based billing homes was 34% greater year-over-year than for usage-based billing customers. Usage among non-usage-based billing customers increased by 36.6%, versus 27.3% for usage-based billing customers, for the 12 months ended June 30, 2018.