German football team Borussia Dortmund has relaunched its over-the-top platform BVB-TV in partnership with end-to-end service provide Sportradar.
The free option includes access to live friendly matches, while the premium content will include full regular match replays and game highlights immediately after the final whistle.
The subscription offering will also include behind the scenes programming, with Borussia Dortmund pledging a minimum of one new video upload each day on average.
Sportradar will provide the OTT solution, including a front-end user experience, video management system and content delivery to different BVB output channels – such as web, mobile, social media and content syndication to BVB’s main club TV sponsor, Deutsche Telekom.
Viewers will also be able to access match stats and insights when they watch games back, including dynamic overlays, which are synchronised minute by minute, and cue-points for the most important parts of a game.
“We revisited our OTT platform and decided we wanted more from it,” said Borussia Dortmund’s chief marketing officer, Carsten Cramer. “Sportradar really captured our imagination and we are excited to be rolling out this new and improved BVB-TV offering for the new season.”
Sportradar’s managing director of OTT, Rainer Geier, said: “Borussia fans, no matter where and how they access BVB-TV, will have access to content and insights that no other team’s fans can get. We love taking fans of innovative clubs deeper into the fabric of these teams and players, based on Sportradar’s unique OTT capabilities to combine audiovisual content and sports data seamlessly.”
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