Hopster, the kids’ learning and entertainment app, and STV are teaming up to add Hopster content to the broadcaster’s online streaming platform.
The line-up of content integrated within the new STV Player Hopster ‘children’s area’ will be curated to tie into a ‘Discovery Learning Map’, which teaches important early years’ skills such as sharing, turn-taking, numeracy, literacy and more.
Hopster’s children’s area will be available on STV Player from this month on a variety of platforms including iPhones and iPads, Android tablets and smartphones.
Over 300 episodes of Hopster’s titles will be accessible over the coming months.
Nick Walters, CEO of Hopster said: “We couldn’t be more excited to be powering STV Player’s new children’s service. We started Hopster to help make screen time a win-win for kids and parents through fun educational programming without the ads. Through our new agreement with STV, we hope to reach thousands of families and help them keep their little ones entertained in a safe and ad-free environment.”
The Hopster partnership is part of STV’s 3-year strategy for creative and digital growth, which will see the company invest £15m in new original content and its digital service STV Player to re-establish STV as an independent creative force in Scotland.