German production and broadcast services outfit CBC has tapped video compression specialist Bitmovin’s HTML5 web player and SDKs across web, mobile and online platforms for broadcaster Mediengruppe RTL Deutschland to extend the reach of its content beyond TV screens.
Bitmovin’s Player provides CBC with a single technology for platforms including web browsers, Android and Apple devices. Based on an API approach, Bitmovin’s Player also offers a number of features that can be selected and adjusted to its needs, including custom user interfaces, DRM support for premium, encrypted content, integration of analytics to monitor performance, and advertising support, allowing CBC to place targeted commercials in all OTT products, according to Bitmovin.
Bitmovin Video Player includes SDKs for Android, iOS, tvOS, smart TVs and desktop apps, with support for multiple DRM integrations.
“Today’s consumers want to watch content not only on TV screens but also on mobile devices. We needed a solution that enables us to deliver a broadcast quality of experience for premium content and commercials, without compromising on content protection features. Bitmovin’s feature-rich player provides the backbone to our custom video players, and saves us from major investment into building our own solutions” said Andreas Schmeiler, head of software development, online services at CBC.
“Our mission is to solve complex video problems, and we have designed our player with compatibility and efficiency in mind. Compromising on quality of experience is not an option for online video, and we are proud that CBC made its decision for Bitmovin,” said Stefan Lederer, CEO at Bitmovin.