Liberty Global has announced that Severina Pascu will become chief executive officer (CEO) of UPC Switzerland, taking over from Eric Tveter.
Pascu is a 10-year veteran of Liberty Global and is currently chief operating officer of UPC Switzerland. In her new role she will role she will report jointly to Liberty CEO Mike Fries.
Tveter will assume the role of chairman of UPC Switzerland and, with the pending sale of UPC Austria, will continue to oversee Liberty Global’s Eastern European operations as CEO.
“I am thrilled to have Severina take the helm in Switzerland,” said Fries. “She will lead a focused and
dedicated operating team in the Swiss market building on a proven track record of delivering value to customers and shareowners at every stop in her 10-year career with us.”
“At the same time, Eric will bring critical focus to our strategic planning and stakeholder relations in Switzerland, as well as continued leadership in our Eastern European operations as we prepare for the closing of the Vodafone transaction and evaluate our opportunities in this region.”
Pascu said that Liberty has a long track record of innovation and growth in Switzerland and has the “networks, products and passion to build on our leadership position in one of Europe’s most advanced digital markets.”
Tveter added: “Severina has done an outstanding job in her prior roles in this region and in leading the consumer group in Switzerland. She will find new ways to drive growth in our Swiss business and I’m excited to continue our collaboration and partnership in our respective new leadership roles.”
Pascu has been chief operating officer for Central Europe at Liberty Global since December 2017, responsible for marketing, sales and care in eight countries as well as for the B2B business in the Czech Republic, Hungary, Poland, Romania, Slovakia and DTH in Luxembourg.
T-Mobile Austria agreed to buy Liberty Global-owned cable operator UPC Austria at the end of last year for an enterprise value of €1.9 billion. The deal will transform T-Mobile Austria from a mobile to a quad-play provider.
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