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Eleven Sports names new Italian chief

Giuliano Giorgetti

Eleven Sports has named Giuliano Giorgetti as managing director for Italy.

Giorgetti, who begins his role immediately, will be responsible for expanding Eleven’s growth in Italy, increasing revenues, developing strategic partnerships, and overseeing the day to day operations.

He previously worked for football clubs AC Milan and the Inter Milan.

At AC Milan he led the club’s digital efforts with a special focus on content strategy, user experience, social media, and marketing. Giorgetti is also credited with helping to deliver a modern entertainment business for Inter Milan by managing the re-brand of the club’s TV channel. He was also responsible for digital partnerships, media rights and fan acquisition across social and owned media platforms.

As well as his role at Eleven Sports Italy, Giorgetti will also act as head of digital and commercial partnerships at global investment company and Eleven Sports’ parent company, Aser. According to the company he will offer his expertise in helping Aser become a leading global media innovator in content creation and distribution.

Former Eleven Sports Italy managing director Bruno Stirparo will stay as an advisor.

Giorgetti will report directly to Eleven Sports Group managing director Danny Menken and Aser managing director Marco Pistoni.

Menken, said: “Since we entered the Italian market following our acquisition of Sportube last year, we have made great strides with our rights acquisitions, distribution and popularity amongst the fans. Giuliano’s knowledge and experience of the Italian sports media industry makes him the perfect person to lead our team in Italy as we look to continue our progression.”

Giorgetti, said: “I am extremely excited to take on two such interesting roles in a dynamic and fast moving organisation. Eleven Sports has made remarkable progress in Italy, and I am delighted to be joining such a talented team. I am looking forward to applying my skills that I have developed over nearly two decades in the sports and media sectors to help drive innovation and change. We are open to every opportunity in this moment where the scenario changes rapidly.”

Separately, Eleven Sports has added live and exclusive coverage of Dutch Eredivisie, Chinese Super League and Allsvenskan football to its line-up of content for UK and Ireland viewers.

Coverage of the Eredivisie will start with the upcoming 2018-19 season, while the Chinese Super League will begin on Eleven from the 2019 season, and coverage of the Allsvenskan will start with the currently ongoing 2018 season.