UK commercial broadcaster ITV has tapped TVT to provide a content management platform for the UK and international markets.
TVT will manage ITV’s content via its ContentSelect media management platform and will work with the broadcaster’s team and its partners to process more than 35,000 hours of content per year.
“Being able to deliver the best possible experience for our all our viewers is vital for ITV and working with TVT to ensure that we have cutting-edge management of media distribution and access services across all our platforms is crucial to achieving that objective,” said Helen Stevens, director of broadcast and content operations at ITV.
TVT chief executive, Ian Brotherston, said: “This is a landmark deal for both TVT and ITV, providing an unprecedented level of collaboration and transparency.
“ContentSelect is at the heart of all of the work we are doing for ITV. Creating a single content management hub via our platform and linking it directly with ITV’s systems ensures live, end-to-end visibility for both teams in preparing and tracking all media assets for distribution in the UK, as well as management of localisation production.”