The step means that All 4 viewers can use Google Home and Google Home Mini devices to ask the Google Assistant to play shows from All 4 on Chromecast.
“We have a great track record in partnering with platforms on new innovations, so we’re really excited to be able to launch our first major voice integration with Google, enabling viewers to watch Channel 4 shows quickly on their big screens at home,” said Carl Pfeiffer, head of distribution and platform partnerships, Channel 4.
Edward Kenney, head of UK product partnerships, Google Home, added: “We are delighted that Channel 4 viewers in the UK will be able to easily access their favourite TV programmes using simple voice commands. One of the joys of Google Home is to assist in making life’s tasks easier, simpler and more fun for everyone.”
ICYMI: Amazon names Kelly Day to head international streaming operations digitaltveurope.com/2021/12/02/ama… https://t.co/790KPPRXng
02 December 2021 @ 19:35:00 UTC
OTT to overtake pay TV in MENA digitaltveurope.com/2021/12/02/ott… https://t.co/w7uXkO88C9
02 December 2021 @ 18:00:00 UTC