TV technology outfit Kaltura has acquired interactive personalised video startup Rapt Media for an undisclosed amount.
The acquisition follows a partnership agreement struck between the pair last year.
Rapt Media customers include Mercedes, EMC Dell, Alight Solutions, and eBay. The company, which was founded in 2011 and raised US$12 million (€10 million) in funding, offers interactive video technology for a range of uses cases, including leading viewers through a video experience that is personalised to their choice and can be tailored for marketing or educational purposes, enabling students to follow learning paths that are personalised to their level, where their actions, responses and choices influence their learning path, and creating videos and training materials for recruitment and HR purposes within organisations.
“We are excited to acquire Rapt Media and incorporate its unique video-branching technology into our portfolio of video solutions for any organization,” said Ron Yekutiel, chairman, CEO, and co-founder of Kaltura.
“Video is the most engaging medium, and videos that are personalised and interactive make for the most lean-forward and engaging experiences of them all. As the leading provider of video solutions for any organisation, we are leading the charge in video interactivity and personalisation and investing heavily (and acquiring) in the areas of smart video analysis, analytics, and AI tools. Our goal is to automate the real-time creation of personalised video and extraction of rich metadata, to optimise their delivery at the right time to the right audience, and to offer them the most engaging video experience”.