Canal+ is to launch a new low-cost offering aimed at under-26 year-olds as part of its drive to encourage younger people to subscribe to the pay TV service.
The digital offering will provide access to the MyCanal service on mobile phones, PCs and tablets and give access to Canal+ services both live and on-demand, anywhere in the EU.
The offering provides access to sports content including Ligue 1 football, Top 14 rugby, Formula 1 and Formula E motorsports, boxing, Champions League basketball and NHL hockey.
It also provides access to movies from Hollywood studios and homegrown French films a few months after their theatrical release, Canal+ and international original series, including shows from Showtime, AMC and FX, and documentary and magazine programming.
Canal+ said the new offering would enable it to target the six million 18-25 year-olds in France.
The launch follows the pay TV operator’s recent decision to offer the Apple TV 4K box as its IP set-top, a move that was also pitched as a bid to secure the allegiance of a younger audience segment.
Despite success in attracting overseas subscriber, particularly in Africa, Canal+ has continued to see its customer base in metropolitan France decline, although the rate at which it is declining has slowed down in recent quarters.