The Discovery-owned sports broadcaster has teamed up with online sports retailer SportPursuit to launch Eurosport Shop in France, Germany and the UK with dedicated local-language microsites. The shop is also integrated with existing Eurosport online platforms in those markets.
The e-commerce site will provide users with the ability to purchase goods from brands including Endura, GoPro, Cube and Columbia.
Last month Eurosport unveiled its first-ever branded clothing range for consumers as the Eurosport GC Collection, aimed at cyclists of all levels, launched in the UK. The brand is also now available in France and Germany via the Eurosport Shop.
Ian Woods, VP sales, international consumer products, Discovery Global Enterprises, said: “The Eurosport Shop is a natural extension for the Eurosport brand, giving sports fans direct access to thousands of products that enrich their everyday lives. Our ambition is not only to serve our super fans but grow our fanbase by creating more consumer touchpoints. The Eurosport Shop underpins these aims by offering long-term cross-selling opportunities across our digital platforms, driving greater customer loyalty and engagement. Eurosport’s content creates authentic emotional connections with fans, which is the perfect platform to develop strong product advocates and grow the company’s content and brand footprint across Europe.”
Sameer Pabari, SVP of content and business development at Eurosport Digital, said that the service would have “a strong focus on cycling and winter sports, further enhancing our position as the home of these sports across Europe.”