Spanish cable operator Euskaltel has introduced direct access via a dedicated remote control button to Netflix on its 4K set-top boxes across its own Basque Country network and for subscribers to Galicia network R.
The operators said that the functionality would be extended to Telecable, the network it acquired from Zegona Communications in the Asturias region, over the coming months.
The move enabled Euskaltel to claim to be the first Spanish operator to enable its subscribers to access Netflix with a single click of their remote controls. The functionality is available to users of its Deco 4K box in the Basque Country and Galicia.
The move follows an agreement between Euskaltel and Netflix that provisioned a button on the Deco 4K remote exclusively for the subscription video-on-demand service.
Euskaltel led the most recent ranking of Spanish broadband providers compiled by Netflix that provides the best access to its service.
Francisco Arteche, Euskaltel’s CEO, said that the agreement with Netflix represented “a big step in our strategy of offering the best television experience to our customers, thanks to our high-capacity network and the quality provided by the Deco 4K”.
Maria Ferreras, VP business development EMEA at Netflix said that the deal “offers our customers access to Netflix via a single click, fast and without hindrance, enabling them to enjoy an incredible experience with the best possible image resolution”.