US digital media group Cinedigm has teamed up with female-focused subscription OTT TV service provider Gatherer Entertainment to launch The Gatherer Network, a subscription video-on-demand service aimed at 35-plus year-old women.
The Gatherer Network is expected to launch in the fourth quarter of this year across Cinedigm’s addressable base of over 535 million consumer devices, with distribution plans for web and mobile, including both iOS and Android platforms. Gatherer will be the ninth channel from Cinedigm’s Digital Networks Group.
Gatherer Entetainment was founded last year by Broadway producer Jenna Segal, who also previously served as Viacom’s director of production management. The company’s management team includes chief marketing officer Heidi Packer Eskenazi, another former Viacom executive, and head of operations and strategy Eric Sherman, who previously ran cable networks VH1 Classic and Fuse.
The new SVOD service will provide content on topics ranging from news, beauty and fashion, to important midlife women’s health and wellness tips, food, wine and cooking profiles, financial insights and planning, crafty DIY, technology updates and travel. The programming line-up will include scripted and unscripted original short-form content.
Cinedigm operates full-owned and partner networks including martial arts network Combat Go, factual network Docurama, fandom lifestyle network CONtv, eSports lifestyle network Wham, Asian music and pop culture network Hallypop, a Chinese entertainment channel, and the family-focused Dove Channel and DoveKids.