Content security and TV technology specialist Nagra is launching myCinema, a new digital cinema service aimed at delivering a range of content to cinemas in partnership with owners.
The new service will be headed up by Jean-Luc Jezouin, a former Alcatel-Lucent and Nortel executive who is now SVP of digital TV sales development at Nagra.
Jezouin will be supported by former, Google, Youtube and Widevine executive Glenn Morten, VP at Nagra and member of the board of the University of Southern California’s Entertainment Technology Center, who will look after strategy and solutions, and Bruce Eisner, the president of Los Angeles-based Digital Advisors and former Dish Network and CinemaNow executive Bruce Eisen, who will be in charge of content acquisition.
Other members of the myCinema team include Darcy Lorincz, formerly of AerNow, Accenture and the BBC, who will look after sports and eSports, Reza Ackbaraly, co-founder of Quincy Jones’ Qwest TV, who will be in charge of music and the arts, ClearPlay CEO Matt Jaman, in charge of Faith and family content, MonitorLatino business development chief Felix Garcia, who will look after Latino music and film and Tim Warner Jr, a Nagra VP who will take charge of exhibitor and entertainment industry relations.
“myCinema will drive the digital transformation of the cinema experience. By connecting movie theater screens, myCinema brings the agility of the Internet age to cinemas. This means that an unprecedented choice of content can reach any screen at any time at very competitive distribution cost.” said André Kudelski, Chairman and CEO, Kudelski Group.
“We are partnering with theater owners that are looking forward to growing their audience and maximizing venue utilization. As an Internet platform, myCinema enables diversified and flexible programming. Thanks to its AI-based analytics, myCinema identifies the unique fandoms active in a cinema’s local community and recommends targeted content choices. myCinema also features an app-based loyalty program tailored for each local cinema that allows consumers to express their programming wishes. Another key benefit is that myCinema significantly enhances image and sound quality, which are critical to drive people to the theaters. Content creators will find in myCinema an internet platform that connects their valued creations to any theater screen in a cost competitive way. This is a dramatic shift in the content distribution model, allowing theaters to screen a wide variety of content, including national interest or niche, recent or vintage and recorded or live.”