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Ooyala and MPP Global partner for internet video monetisation

Video technology provider Ooyala has partnered with subscription platform MPP Global in an effort to let broadcasters and video providers easily monetise OTT and IPTV video services.

“Between the capabilities of MPP Global’s eSuite platform and Ooyala’s comprehensive suite of software, we believe we can combine to help our customers deliver media experiences that are more personal, more engaging and more profitable,” said Paul Johnson, CEO and Co-Founder of MPP Global.

Ooyala CEO, Jonathan Huberman, said: “Adding MPP Global to Ooyala’s partner ecosystem was a natural fit. We’re able to build on their content monetisation and customer acquisition and retention capabilities by providing an exceptional solution to help media companies build out new subscription offerings, while improving existing ones.

“In today’s world, where consumers demand premium video content anywhere, anytime and on any screen, every media company is looking for ways to enhance their video offerings and better engage viewers.”