RTL Group has rolled out digital service RTL Play in Belgium, marking its third on-demand service launch this year.
All three platforms were developed in collaboration with M6 Web, the digital division of RTL-owned French broadcaster M6 Group.
In Belgium, RTL Play gives viewers access to programmes aired on RTL’s regional local channels – RTL-TVI, Club RTL and Plug RTL – as well as news and sport coverage from RTL Info and RTL Sport.
The platform is designed to offer a personalised experience, recommending content based on users’ tastes. It will also offer access to the radio stations Radio Contact and Bel RTL.
“Demand of this kind to freely access programmes aired on any channel, by any means possible, is inevitable,” said Stéphane Rosenblatt, general director of television at RTL Belgium.
“As time goes by, this way of embracing TV will prevail, though this is not preventing linear TV from remaining the centrepiece of our offering.”