Vodafone España ups eSports commitment with Giants deal

Vodafone España has upped its engagement with the burgeoning world of eSports by striking a deal with Giants Gaming, one of the leading Spanish eSports teams. The agreement will see Vodafone become the principal sponsor of the outfit and reinforce the content on its eSports channels on YouTube and Twitch.

The Vodafone Giants team includes 35 professional players who participate in leading competitions and leagues for League of Legends, Call of Duty, Hearthstone, FIFA, CS:GO and Clash Royale, the leading eSports games.

Vodafone will use its partnership with the team, which is based in Málaga, to highlight the capabilities of its broadband network.

Cristina Barbosa, director of brand at Vodafone, said that the agreement marked an acceleration if the company’s strategy and goal of becoming the leader in eSports in Spain.

Vodafone will use its YouTube and Twitch channels to air content from the Esports Vodafone Academy, as well as eSports news bulletin Speedrun and A.M.A., a new format that will include interviews with videogaming personalities that will air from April 24.

Vodafone’s principal competitor Telefónica/Movistar, last month said that its own dedicated eSports offering had exceeded its expectations in terms of performance, reaching 2.7 million followers with 250,000 monthly page visits.