Digitaltveurope.com

Turner is due to launch its new US live sports streaming service, Bleacher Report Live (B/R Live), in April, the company has confirmed.

Turner said that the service will have flexible pricing options, providing direct access to live games for purchase on an individual or subscription basis.

B/R Live will broadcast thousands of live sporting events including UEFA Champions League and UEFA Europa League football, NBA League Pass games, 65 NCAA Championships, PGA Championship, National Lacrosse League, Red Bull Global Rallycross and World Arm Wrestling League.

“As viewing habits continue to evolve, Turner is well positioned to provide fans with direct access to premium live sports content that is highly coveted by audiences of scale, including a high concentration of millennials,” said David Levy, president of Turner.

“When we first acquired Bleacher Report in 2012, we knew the definition of a network was changing and we anticipated a time when B/R would become a virtual network. Today is a significant step in that direction and we will fully leverage the reach of B/R and its deep connection with passionate sports fans to provide compelling experiences for them across this new, exciting platform.”

Lenny Daniels, president of Turner Sports, said that B/R Live will serve as the “ultimate destination for the sports fan” and has been created “with the fan at the centre of our universe”.

Turner first announced in August that it would launch a new standalone premium sports streaming service in the US after acquiring European Champions League and Europa League football rights for the three seasons from 2018.