Digitaltveurope.com

Russian telecom operator Rostelecom has launched a 4K UHD TV pilot project in St Petersburg. The company said the offering was targeted at the hospitality market, including hotels, restaurants and bars.

Rostelecom has teamed up with the FullHouse restaurant chain for the pilot. Rostelecom will deliver a 4K signal to screens installed in Full House restaurants as part of a multi-play package including high-speed internet, guest WifI and interactive TV.

The service enables management of multiple TV screens installed in a restaurant or hotel via a single tablet computer, the provision of information including a welcome screen and news about upcoming events and offers, and other applications including interactive quizzes.

The pilot is intended as a dry run for the launch of new digital services for the hospitality segment in time of the 2018 World Cup, which is taking place in Russia.

Danila Bumetiev, director of product management for the corporate and government sector at Rostelecom said that the company was expanding the number of services aimed at small and medium-sized enterprises. He said that the 4K launch was a key growth initiative.

FullHouse general manager Alexander Vanin said that 4K sports broadcasts were particularly attractive for the restaurant chain’s customers.