British content is under threat as budgets get cut, with global players highly unlikely to make up the shortfall, according to BBC deputy director-general Anne Bulford.
Speaking at the Media & Telecoms Conference in London, Bulford said the BBC’s ability to fund UK content had been hit by financial constraints, while commercial broadcasters had been hit by reduced advertising revenues.
“At the BBC, high-quality British programming has always been our priority. We have long been the largest single investor in British ideas and talent. But as our income has fallen in real terms over recent years, our ability to fund original British content has diminished,” she said.
“Of course, this is not just about the BBC: over the same period commercial broadcasters, traditionally major investors in British content have been hit by reduced TV advertising revenues. But it’s no coincidence that, as the amount the BBC has been able to spend on British content has gone down, so has the amount spent on British content overall.”
Bulford said this trend is likely to continue, with a likely drop of £500 million in spending on British programming by 2026.
BBC director general Tony Hall has cited this number before following research from a commissioned Mediatique report.
Bulford said there was a lack of “any real evidence that this is a gap that will be made up by the big, new global players”.
On the contrary, she said, “the evidence suggests that their investment decisions are increasingly likely to focus on a narrow range of very expensive, very high-end content – big bankers that they can rely on to have international appeal and attract large, global audiences”.
“What this adds up to is that the volume and breadth of British content that British audiences rely upon is now under serious threat. There is a real risk that British stories that speak directly to British audiences will reduce. And that, over time, if we allow that to happen, our British sense of identity will weaken.”
Bulford said that the BBC “has shrunk as the market has grown” since the licence fee that funds it was frozen in 2010.
This has happened at a time when the cost of making programmes has risen dramatically, she said.
Bulford said that the BBC would have to be more creative in finding solutions, looking not only to co-productions and commercial activities to broader forms of cooperation.
“Alongside the real potential for co-production and commercial growth, I am very much aware that we need to explore other potential options to increase our income if we are to keep pace with the global players. And if we are successfully to safeguard British content and British creativity,” she said.