Eleven Sports has launched a new live sports channel on video game-focused social streaming platform Twitch.
The channel will be available on Twitch in the US, with select events to be made available to Twitch’s full global audience of some 15 million daily users.
“The launch of Eleven Prime on Twitch – one of the most unique engagement platforms in the world – is another landmark moment for Eleven Sports in our advancement as an innovative sports provider focused on bringing the action to our fans everywhere,” said Anthony Bailey, SVP managing director for Eleven Sports in the US.
“This partnership expands our presence in the US and through our collaborative approach with Twitch, we are challenging the status quo on how sports are delivered, discovered, and packaged. We are focused on reaching audiences everywhere and ensuring that fans can interact socially around our content.”
Twitch’s director of business development, Jane Weedon, said: “Sports on Twitch is a very nascent, yet well-received category by our community. Eleven Sports is tapping into the current appeal by offering up one of the first channels on Twitch dedicated to broadcasting sports content 24/7.”