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Stingray launches new music channel in exclusive deal with Proximus

Belgian telco Proximus has added a new music channel from Stingray Digital Group – Stingray Hits – to its TV offering.

Proximus’s TV offering

The channel, which will feature pop, pop-rock and dance hits, will be available exclusively to Proximus TV’s 1.5 million subscribers.

Stingray Hits will offer a curated programming of music videos from local and international stars, including artists Dimitri Vegas & Like Mike, Emma Bale, Fréro Delavega, Kendji Girac, Black M, Indila, Maître Gims, Adele, Coldplay, Bruno Mars, Calvin Harris, Beyoncé, and Taylor Swift.

The content of Stingray Hits will come from all major labels and a majority of independents, with around 30% local content and 70% international content, according to the Canada-based outfit. The channel will be included in the basic Proximus TV package and offered in Dutch and French versions.

Stingray said the pair would develop their partnerships further. Stingray will broadcast exclusive coverage of a 30th anniversary concert of Belgian band Clouseau on the Dutch version of the channel on March 27.

“Our goal at Stingray is to harness our love and knowledge of music to create services that are tailored to markets around the world. Stingray Hits is a channel that has been developed to reach the widest possible audience from teens and millennials to older adults who want to stay on trend. The premiere of Stingray Hits with Proximus in Belgium is the perfect showcase of our ability to localize content to local tastes, trends, and music scenes,” said Mathieu Péloquin, SVP, marketing and communications at Stingray.

“For years we have been a proud partner of Belgium’s most amazing music event and venues. With the launch of Stingray Hits, available on Proximus TV to all our TV customers, we are offering music lovers a new way to live their passion. As a national operator, we are also happy to support the Belgian music scene, which will receive special attention throughout the channel’s programming,” said Guillaume Boutin, chief consumer market officer at Proximus.