M6 said its deal with Bouygues Telecom provided for the carriage of its channels and non-linear services. The deal will also enable Bouygues Telecom TV subscribers to access extended catch-up TV windows for M6 programmes along with additional on-demand content, programmes available in an avant-première window ahead of their airing on terrestrial TV and a number of other advanced TV services including startover and casting.
The pair said they would also collaborate in developing advanced advertising solutions.
Larger rival commercial broadcaster TF1 has also previously agreed terms with Altice and Bouygues Telecom – with which it shares common ownership – but remains at loggerheads with Canal+. TF1 has so far failed to agree terms with the country’s largest ISP, Orange, leading it to withdraw its channels and non-linear services from Orange’s IPTV platform.